welcome Internet Marketing » what is a blog http://yunboys.com Tue, 29 Mar 2011 13:21:23 +0000 en hourly 1 http://wordpress.org/?v=3.3 What is a Blog and Why Have One? http://yunboys.com/what-is-a-blog-and-why-have-one http://yunboys.com/what-is-a-blog-and-why-have-one#comments Sat, 26 Sep 2009 01:51:00 +0000 admin http://yunboys.com/what-is-a-blog-and-why-have-one Blog is a brief form of the name “web log”.  Blogs used to be just online journals where school kids and teenagers used to write about the every day minutiae of their existence and love life.  Why would you want to read all that you may ask but if you’re thirteen years old and someone who goes to your school has a blog, there’s all sorts of juicy chat to be learned.  

All you actually need to begin a simple blog is a PC, access to the internet and the typing skils as well as a topic to write about.

Today, it’s not just the kids who want to write blogs, as apart from communicating with your pals (or indeed enemies), there are numerous different purposes for blogs and here are just a few.

Niche blogs are normally used by a person or people who have a particular interest such as a type of cookery or a sport.  As a result, the posts are very specific to that interest and pull in an audience who want to read about that particular subject.  Niche blogs can be monetised by AdSense or other pertinent affiliate links because of the targeted audience which will visit.

Regrettably, some devious people just cover their niche blogs with keywords, in an effort to get ranking in the search engines.  This in all likelihood won’t work because the search engine spiders are too clever to fall for it but visitors who do get to the site won’t find it interesting and will in all probability click on an advert to leave the site.  In this way, the spam blogger will still earn some cash from their visitors.

Business blogs are also becoming popular.  They enable businesses to update their customers and potential customers in an friendly way and without the need for costly mail shots as well as releasing promotional material in support of their online marketing efforts.

Politicians are using blogs to keep in touch with their constituents/voters.  These blogs often announce what the politician is doing on a certain day, their opinion on up to the minute topics as well as remarks on policies of their own political party.

Educational blogs are becoming more prevalent as instructors find out how handy they can be for communicating to students in a modern, technological way.  These blogs can be used to announce school or college events, lecture schedules and even homework.

Blogging in order to express one’s views on something is happening more and more.  Sometimes these blogs can be useful, but they often deteriorate into a personal rant about the subject of the day and there is a danger that such blogs will be used by fanatics and those on the fringe of normality.

Well that’s about it.  You can use a blog just to chat with friends about your life, to promote your online niche or offline business, to communicate with your students or to talk about contemporary and fascinating subjects.   Whatever reason you blog for, be sure to post interesting and useful posts which will be popular with both the search engines and your visiting public.

If you’re wondering whether a blog or a website would be better for your purposes, read this article.

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